ABOUT ACTIVE BRANDS

ACTIVE BRANDS MANAGES SEVERAL ATTRACTIVE BRANDS IN THE SPORTING GOODS INDUSTRY. THE PRODUCTS RANGES FROM TRAINING AND ACTIVEWEAR TO HELMETS AND OUTDOOR WINTER CLOTHING

Active Brands is a leading supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories), Vossatassar (kidswear), Johaug (womens sportswear), Åsnes (skis), Dæhlie (running and cross country skiwear), Sweet Protection (helmets, protection and apparel).

The turnover was approximately NOK 878 million in 2016 and the number of employees is 184, situated in Oslo, Voss, Gothenburg, Trysil, Copenhagen, Denver and Shanghai.

Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as the home market. The strongest brands are exported to Europe and USA. The main shareholder is the Nordic private equity investment company FSN Capital.

See our code of conduct: Code of Conduct

LEADING NORDIC SUPPLIER OF
PREMIUM BRAND GOODS TO SPORTS RETAIL

BRANDS

Johaug

Kari Traa

DÆHLIE

SWEET PROTECTION

ÅSNES

BULA

Contact Us

Kabelgaten 6, 0580 Oslo, Norway 

+47 56 51 98 00