Stronger. Lighter. Better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle Møller. A pioneering and visionary industrial designer on a relentless mission to let action sport enthusiasts benefit from the properties of high-tech materials and manufacturing methods. Fueled by ideas and inspiration drawn from a very different in California’s unique board cultures. This fusion meant that outstanding functionality and performance in itself was not enough. The distinctive design and attitude should be reflected in the product, by its essential role in the creation of each concept. Some years down the road, and the scribbles on a paper have become the core of a unique brand identity, and in the process the mantra has evolved into a purified sentence: Create superior protection inspiring people to push their boundaries.
Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel for bike, paddle, ski and snowboard.
Sweet Protection strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.
Our core design philosophy guides all our decisions: Stronger. Lighter. Better. We are overachievers with extremely high expectations for our products; well above and beyond industry certifications and standardized tests.
Sweet Protection is based in Norway and was founded in 2020 by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.